Sportswork · AI-Driven Sports Intelligence

IMPAX

Sports & Marketing Data Intelligence

SAMPLE / DEMO

⚠️ This is a mockup. All figures below are sample data to show the look & capability — not real data.

Entities tracked

1,247

clubs · athletes · brands

News signals linked

news mentions tied to an entity

Active sources

all legal & free

Teams tracked for interest

340

real-time

Unified entity profile

Johor Darul Ta'zim football_club

WikidataGDELTGoogle Trends

FactsSuper League · Johor · founded 1972

Latest dealNew sleeve sponsor announced (news, 3 days ago)

Unique fans~1.9 million across platforms

AI signalMomentum 92 ↑ · Positive

Audience interest · 6 months↑ 31%

Media value benchmark (estimated)

Media value seen · top clubs

Methodological estimate from reach + demographics. Not an absolute figure.

Johor Darul Ta'zimRM 3.2M

Selangor FCRM 2.1M

Kuala Lumpur CityRM 1.4M

Terengganu FCRM 1.1M

Sabah FCRM 0.8M

Audience interest trend

Interest index · Mar–Aug 2026

Peak interest = the best time to activate sponsor campaigns.

Johor Darul Ta'zim Selangor FC

Audience Profile Card — for sponsors 💰

Johor Darul Ta'zim fans

Sample output sold to sponsors (segments, not individuals — PDPA-compliant).

Age

18–2546%

26–3531%

36+23%

Top locations

Johor BahruKuala LumpurSingapore

Interests

JerseyTicketsFutsal

38%likely to buy the new-season jersey

Sponsor Match · AI fit 🎯

Find the best-fit club for a brand

Describe the brand or its target audience — the engine ranks the best-fit clubs with a fit score, predicted reach and the best window to activate.

Fit score is an estimate from audience fit, reach and live momentum — a guide, not a guarantee.

Activation & ROI · for sponsors 🎯

How a sponsor wins here

Every activation is tied to a metric we measure — proof, not just placement.

Sport audience · who follows what 👥

Who likes each sport

Baseline audience per sport — age, gender, communities & regions. Refined with survey data.

Upcoming sports events · Malaysia 🗓️

What's coming up

Auto-updated forward calendar — from SUKMA & SEA Games to runs, rides & more.